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The web page blog.znaamerica.org had the following in the homepage, "ZNA America is the North American Regional District of Zen Nippon Airinkai." We saw that the webpage stated " An International society based in Beppu Japan." It also said " Our mission statement and goal is to spread the hobby of koi keeping, to Improve upon the husbandry techniques for maintaining koi, and to elevate the appreciation aspects of nishikigoi as living art. ZNA Zen Nippon Airinkai. It was declared, early on, that the purpose of the Airinkai was to establish strong relationships among membe." The header had ZNA America as the highest ranking optimized keyword. This keyword is followed by koi clubs and Zen Nippon Airinkai which isn't as urgent as ZNA America.